“Cosmetic surgery has become the new makeup,” reads a line in last week’s Time Magazine. The normalization and the democratization of plastic surgery in America is happening fast.
“In the U.S., doctors performed over 15 million cosmetic procedures in 2014, a 13% increase from 2011 and more than twice as many as in 2000. Most of the nearly $13 billion Americans spend on cosmetic procedures is for surgery–lipo and boob jobs are consistently the top moneymakers.
But it’s the cheaper, nonsurgical procedures that have become commonplace. U.S. doctors perform more than five times as many nonsurgical procedures as surgeries, delivering 3.6 million rounds of Botox (and other non-name-brand injectable neuromodulators), along with 1.7 million shots of Juvederm, Restylane and similar fillers. Dermatologists have gone from doctors to beauticians…
An industry that was once exclusively for rich Beverly Hills and Manhattan women has been thoroughly democratized. In 2005 more than two-thirds of cosmetic-surgery patients in the U.S. made $60,000 or less. Most people getting nonsurgical procedures probably made less. As of 2007 the city with the most plastic surgeons per capita was Salt Lake City.”